DIGITAL MARKETING COURSE OVERVIEW

The part-time Digital Marketing course was designed for marketers looking to develop and enhance their skills with the very latest marketing techniques and concepts. By the end of the course, students will have developed a complete digital strategy, including branding, search marketing, social media, and email campaigns.

toronto digital marketing training course

COURSE ROADMAP

Unit 1: Content & SEO

This unit will cover main aspects of how search engines work and how content can help businesses to rank better in search engine results.

Topics:
What makes a good website?
SEO Considerations

Unit 2: Paid Advertising

Traffic is main reason websites are created and Paid advertising is one of the best methods to attract targeted traffic to websites. In this unit, you will learn how Google and Facebook advertisement systems are working and how you can benefit from paid advertising methods for your business.

Topics:
Search Advertising
Display Advertising

Unit 3: Analytics

Marketers need data to be able to run successful campaigns. Without data, it will be almost impossible to create campaigns to bring results for your business. Google analytics is a tool that helps you monitor your website traffic, get meaningful data and design successful marketing campaigns.

Topics:
Google Analytics
Creating & Viewing Reports

Unit 4: Social Media

Social media presence a key to success. Without social media activity, no marketing campaign will lead you to meaningful results. But social media activities could be overwhelming and confusing if not done right. In this unit, you will learn how to manage your social media activities to lead you to tangible results.

Topics:
Channel Planning
Content Calendars
Facebook & Instagram Ads

Unit 5: Email Marketing

One of the most important pillars of successful digital marketing camping is email marketing. There are lots of myths around email marketing and sometimes the power of email marketing is underestimated. In this unit, you will learn email marketing concepts and tools.

Topics:
Creating Campaigns
Testing & Optimization

FEES AND PAYMENT PLAN

3 Months

CAD 5,130/month

CAD 15,390 Total

6 Months

CAD 2,695/month

CAD 16,170 Total

Pay in full

CAD 14,700 Total