A website’s purpose is to provide your potential customers with a better experience while going through the products and services you offer. In this case, a good website should be able to bring in more traffic and a greater number of conversions to your business.
But websites also go through certain changes in trends that can make it look old and irrelevant. When this happens, your website’s SEO and ranking slowly goes down, along with the number of your visitors. So if you’re still using the same website design for years, you might want to consider updating it. Here’s why:

1. Effect of Design on Sales
Customers love visiting websites that are attractive and easy to navigate.
This is because a good User Interface and User Experience help make visitors stay longer on your page and easily recall your website. Now, when you’ve caught the attention of your visitor and they found a product or content that suits their needs, you end up making a sale.

2. Quick Loading Time = Higher Chances of Attracting Clients
No one wants to wait for a page to load. Websites should be able to load in less than 5 seconds because a slower loading time makes visitors lose interest. It also goes without saying that it’s easy to just go to a search engine and find a page with faster loading time.
There are a number of things that can slow down the loading time of a website, so you might want to see if your pages still load as quickly as it did the first few months. To help load your website faster, try out a new web design and upgrades.

3. Fix the Bugs
Visitors like to stay in pages where they can find everything they need to know without wondering too much about where to go next. This is achieved when potential customers can easily switch from one page to another or read about one product to another seamlessly.
However, bugs can appear out of nowhere, causing links to shut down and display pages with messages like, “Oops, we couldn’t find what you are looking for.” So unless you monitor your pages on a weekly basis, a design upgrade can fix all these broken links.

4. Highlight Important Content
As a website changes, so does its priorities and the content. You should be able to create better website content, as well as rewrite old pieces or content from before. Creating a welcome video, for instance, in place of the long paragraphs on your homepage can help make your page look better.
Good web design lets you move elements around and display important content right at the front page of your website. You can do this by updating your web design.

5. Keep Up with the Brand’s Philosophy
It is usually necessary to change a design when the brand has become too stale. Regardless of whether you’re rebranding or not, a design change can help deliver certain changes in your brand to a growing diversity of audience.

6. Keep Up with the Trends
Trends come and go and if your website can’t keep up with these changes, it would look and feel outdated compared to the rest. Add new plug-ins, update your security, and put up content that are relevant to the changing trend at least every 3 years.

7. Become More User-friendly
Today, websites can not only be accessed via laptops and computers, but also on mobile devices. As such, your website should be “mobile-friendly” without compromising ease of navigation, fast loading times, user experience, and an up-to-date SEO.
Aside from achieving a better-looking website, a design update can help improve your business in this fast-changing world of technology. To help keep your page run smoothly, you might want to research on the newest trends and upgrades in web design.

This article originally published on our online magazine: goVisible.