All businesses go through a start-up phase, a stage where there are few customers, little revenue, and you aren’t completely sure about what you are doing – even if you know you have done it before. During this phase, you cannot afford to spend money for services you do not really need — more so if you are invested personally. While it is not advisable, it often leads to budget marketing cuts, which ironically, is your best option to earn more and gain more customers. That is what investing is all about. You get more but putting in more.

Online marketing is not easy and competition is tough. So you need to make the smart decision in choosing the right online marketing tools and techniques to use. Here are five affordable marketing strategies helpful to new businesses:

1. Content marketing. It is a type of marketing that involves creating, sharing of media and publishing content in order to acquire and retain customers. It is essential because it helps build your brand and inspire confidence in your company.

The main purpose of content marketing is to create as well as curate valuable and relevant content with the goal of stimulating consumer behavior to attract and retain customers. This can be presented through news, video, white papers, e-books, infographics, email newsletters, case studies, podcasts, photos and blogs.

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